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Press Release

 

D’URBAN Spring/Summer 2017 Collection
TRAVEL SMART
A COLLECTION MADE FOR
THE STYLISH GLOBETROTTERS

2017 marks an important year for D’URBAN, as the brand celebrates its 20th Anniversary of the exclusive "Monsoon" collection with new fabrics and colors developed for this year. The critically-acclaimed "J ∞ QUALITY" - 100% made in Japan - is also set to expand into new styles. Always innovative, D’URBAN is ready for the Spring/Summer season with a perfect travel wardrobe mix for stylish metropolitan men.

 

"Monsoon" 20th anniversary
A year to celebrate! 20 years ago, D’URBAN launched the exclusive "Monsoon" campaign. Loved by many customers over the years, D’URBAN has continued to research and develop new high-quality fabrics. To celebrate this special 20th anniversary, D’URBAN presents the re-interpretation of its classic 90’s houndstooth pattern into a contemporary "Monsoon" fabric. These high-qualities, expertly-constructed fabrics are made for high temperatures and humidity, especially in Southeast Asia. The fabric allows heat to release from the inside and block heat from the outside, letting you feel cool as the summer heats up. The unique material is also silky and light, which makes it a perfect traveling must-have, thus contributing to the travel- inspired SS17 collection.

D’URBAN SS17 - Urban Travel
Traveling from city to city, D’URBAN’s spring collection for the season ensures metropolitan men travel light with minimal fuss. The collection is functional and practical with garments suited to temperatures from hot to cool. Silhouettes are clean and smart. The monotone color palette is highlighted with light grey, purple and cream, conveying a pre-summer coolness within the outfits. It’s all about one-block styling as D’URBAN brings together pieces that create different styles with one single item. Not-to-be-missed items in the collection, range from a light packable jacket with bag, to wrinkle-resistant suits that ensure you look smart throughout the business day. More casual items include a printed blouson, light-weight coat and polos, all forming a flexible look.

D’URBAN SS17 - Leisure Travel
As summer nears, it’s time to take a break from your hectic schedule. D’URBAN has you covered with a collection that is perfectly set to match your next wanderlust. The Safari-inspired range is great for hot weather, with a palette of browns, greens, and earthly beige tones all anchored by a clean blue. Fabrics are carefully selected too – natural fibers such as cotton and linen are used extensively to uphold the brand’s core values - lightness and comfort. One especially to-watch is the Japanese Wagami blazer from the "J ∞ QUALITY" range that is designed and manufactured in Japan. The blazer is tailored yet light, creating a sophisticated modern look for everyday travel. Nylon earth-tone shorts are also climate and adventure-friendly to create effortlessly chic daily looks, matched with a reversible leather jacket that provides versatile styling options to match with the occasion.

"J ∞ QUALITY" Authorization
Initiated by the Japanese government, D’URBAN has been named a part of the "J ∞ QUALITY" campaign which promotes ‘Made in Japan’ products. Products that are granted with the recognition have to be 100% designed and manufactured in Japan, from weaving to finishing. Proudly presented as part of the "J ∞ QUALITY" brand, D’URBAN has received positive feedback on the collection since its first launching in FW16. D’URBAN is determined to offer customers a wider range of "J ∞ QUALITY" products in this season. The factory in Miyazaki, Japan, plays an important role in innovation and construction. Each is hand-tagged by the Japanese government indicating that the "J ∞ QUALITY" range represents Japanese integrity across the SS17 Collection.

Personal Order Service
Always seeking to understand and care for its customers, D’URBAN introduced a Personal Order Service last season that allows men to choose the fit and fabrics for their own clothing adaptation. Entirely made in Japan, customers are consulted by well-trained D’URBAN staff to tailor-make clothing that is a perfect fit for each individual, all in just four weeks. In the season to come, D’URBAN is ready to provide this service to more men who are expressive in their own form of fashion.